Connect with women who craft (aged 35 to 65 and older) across Australia and raise your profile with our dedicated community of paper crafters. We invite you to partner Australia’s boutique craft show and online community, From Picture to Page and Beyond ~ Scrapbooking, Mixed Media Art & Papercrafts show.
About You
You are a business that values creating strong partnerships and is looking to extend your reach to a community of women in our audience.
About Our Crafters
What we know about our community:
- Over 3.,500 crafters attend our events each year [ based on 2019]
- 98% of our crafters are women
- Age ranges from 35 to 65+ with our largest category being 55 – 64
- They spend money on craft supplies and craft classes
- They are increasingly buying their craft supplies online
About Us
Run by Michelle Brown, an experienced business women, engineer and artist, the From Picture to Page show has been running successful craft events for over 10 years.
In 2022, this includes six in-person events, with over 3,500 crafters attending. Crafters can watch demonstrations, attend classes, chat with our talented craft retailers and buy their craft supplies, all in one location.
With the pandemic restrictions over the last few years, our community is crafting more than ever, and enjoying our online shows with weekly updates and free access to videos covering card making, scrapbooking, art journaling, mixed media, the latest products and more!
The demographic of our community is strongly women, aged 35 to 65 (and older!) who craft, and predominately live in Australia.
Contact Details
Michelle Brown
+61 448 417 400
Michelle@FromPicturetoPageandBeyond.com.au
Sponsorship Packages
Silver Sponsorship: AUD600 +gst (3 spots available)
- branding on all promotion material leading up to June Online Show 2023
- logo at end of all videos
- advert (image and link) on event page, plus 3 months side bar advert
- P2P webpage linked to your online website and socials
- Mention during event daily welcome and wrap up videos
Gold Sponsorship: AUD1,200 +gst (2 spots available)
- branding on all promotion material leading up to June Online Show 2023
including social adverts, weekly FB update videos and newsletters - logo at end of all videos
- advert (image and link) on homepage during event plus another 3 months
- advert (image and link) on event page, plus 3 months side bar advert
- P2P webpage linked to your online website and socials
- one 15 minute spot advertorial (live or prerecorded)
- Mention during Season kick off video
Platinum Sponsorship: AUD4,800 +gst (1 spot available)
- all of the Gold Sponsorship perks
- PLUS: let’s talk
Social Reach
From Picture to Page reaches our community through a number of methods, with Facebook and our email list being our two strong connections with our crafters. Our website and YouTube channel also support our community. Our Instagram, Pinterest, Twitter and Google my Business accounts are there to be discovered too.
Our Facebook assets include a Business Page From Picture to Page show (with over 5,000 followers [Sept21]) and a community called Papercraft Posse (with 800 members and growing [Sept21])
Our P2PCrafts Presents series was hosted through Facebook Live videos, before being added to YouTube.
Our typical reach is about 50 crafters watching and interacting during the live sessions, with us reaching 500 within 24 hours and over one thousand within a week of broadcasting. As at September 2021 we have over 8,500 hours of video viewed in Facebook alone!
Website
Our From Picture to Page website is our prized asset, allowing us to own our platform and use it to connect our retailers and sponsors with our community. It is on the WordPress platform, backed up automatically and includes ticket selling facilities.
Our email asset is hosted through MailChimp, with nearly 3,000 subscribers and an open rate of over 35%. Through MailChimp we send out weekly summaries and these subscribers are the first to hear of important information releases, like which retailers will be appearing at each show. The subscribers also receive discount entry coupons for shows.
They are used to seeing valuable content landing in their Inboxes.
If there is anything else you would like to know, please give Michelle a ring on +61448 417 400
Michelle is in Melbourne Australia, on Eastern Australian Standard Time. Please leave a message if she doesn’t answer.
About Plan C – Craft Create Connect
Plan C is our new online show, or video cast, co-hosted by Michelle Brown and Wendy Steward.
After a HUGELY successful three seasons of P2PCrafts Presents, along with the Sandown and Peninsula online shows in 2020, our crafting community watched over 8,000 hours of video and connected this community directly to you – your online store and your brand.
Plan C videos will continue the successful chat and craft demonstrations with retailers, along with special guests to chat about craft and creativity more broadly. Each chat will continue to connect our community with engagement during live events – giving our crafters the ability to ask questions in real time, as well as catch replays and post comments at a time that suits them; the best of both worlds for online videos.
P2PCrafts Presents – 3 seasons
We have embraced the online format and created a show that connects our retailers directly with our community; P2PCrafts Presents are video interviews and craft demonstrations, allowing our crafters to see products being used and gain inspiration (which has been sorely lacking during the Melbourne COVID-10 Lockdown form march to September 2020.)
The P2PCrafts Present video format will also be used for the sessions during P2PCrafts Sandown Online. You can see them here:
P2PCrafts Presents – season 3
